Creative Stock Content Opportunities: December 2023 – January 2024
If you’re struggling for ideas on what content to create next, you’ve come to the right place!
We’ve analyzed the Envato Elements search data to find out the major themes of the items that customers are searching for. Each of these themes represents what we believe to be the greatest opportunities for Envato Authors to earn from.
Recently, customers have been searching for content related to the upcoming new year, stock videos that they deem to be ‘oddly satisfying’, and anything to do with the fascinating theme of space. Additionally, peak wedding season in India seems to be driving up customer demand for related content. Finally, the upcoming Super Bowl in February next year is already starting to gain traction!
The countdown is well and truly on for the new year, and Elements customers are already beginning to look for relevant content. From countdowns to calendars, fireworks to New Year’s Eve parties, all kinds of search terms related to the new year are trending upwards.
Make sure you tag your items with all the relevant tags, including: New Year’s Eve, New Year’s Day, 2024.
Satisfying videos are ones that use patterns, repetition, and symmetry that viewers find pleasing to watch. It’s a genre of online content that has taken off over the last few years and are popular on social media sites like Instagram as a ‘scroll break‘. The YouTube channel Oddly Satisfying has over 2.4 million followers, and the TikTok account has over 2.9 million followers.
Many ‘satisfying videos’ fall in to one of two categories: animated or motion graphics, or ‘real-life’ footage. So-called ‘real life’ satisfying videos include things like pressure washing, paint mixing, dominos, and slime. With manufactured—that is, animated—satisfying videos, the sky is the limit! However anything that generally gives the viewer the sense that everything si fitting exactly where it should be can be deemed a ‘satisfying video’.
There are many theories as to why we find these videos so…well, satisfying. Some psychologists have suggested that watching everything work perfectly activates a “Goldilocks feeling“—a sense of pleasure derived from everything being ‘just right’.
“When we scroll on social media, what we are actually doing is auctioning off our attention”, says Envato’s Social Media Specialist, Hannah Copeland.
“It’s often the satisfying, visually appealing, and fulfilling pieces of content that make the highest bids, and translate to those ‘scroll-stopping’ moments. There has been an increase in user appetite for video content that scratches that itch, particularly given how congested and chaotic social feeds currently are.”
Viewers love to be captivated with visuals deemed ‘oddly satisfying’, or given a sensory experience with a combination of mesmerising graphics and ASMR-like sounds. It’s a welcomed scroll break where there is no call to action, except to sit back and enjoy.
Hannah Copeland Social Media Specialist, Envato
Above: a selection of ‘satisfying videos’ from Elements.
There are two major times of the year that see a huge spike in weddings in India. The first of these occurs between October and December, and the second between January and March. Some of this is due to the number of auspicious dates in the Hindu calendar in these periods.
These peaks in Indian weddings are so significant, that they drive an increase in the global demand for gold, leading to the colloquial term for the Indian wedding season as the “gold rush”.
Many Indian weddings are multi-day events, and involve many ceremonies and customs that relate to the backgrounds and families of the couple getting married.
Space has been in the news, media, and pop culture a lot recently. As a result our Elements customers have been looking for lots of space related content.
Companies like SpaceX have driven news attention with multiple launches in October and November 2023. Similarly, updated images from NASA’s Webb Telescope has allowed us to see new images of newborn stars. In early November 2023, NASA astronauts conducted the 4th-ever all female spacewalk.
With all of this space-related news, some journalists have declared that we have entered a new ‘space race‘.
The Super Bowl is the annual championship game of the United States National Football League (NFL). It is widely regarded as one of the biggest sporting events in the world. The Super Bowl attracts a massive viewership and generates significant media attention.
The 2024 Super Bowl will occur on 11 February at Allegiant Stadium, Las Vegas. However, people will start looking for related content in December and January, so it’s important to get your content submitted as soon as possible!
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The Super Bowl is what we would consider a seasonal event. That means it occurs every year around the same time.
–> Check out our latest Seasonal Trend Alert for for a brief summary of some of the biggest seasonal events happening between December 2023 and February 2024.
–> Discover the ins and outs of developing a solid content strategy, including seasonal content, as well as evergreen and trend-based content, with our Envato Reveals article.