Creative Stock Content Opportunities: February 2023
Have you hit a creative wall? Not to worry, we’ve put together a list of the top creative stock content opportunities on Elements to get your creative juices flowing.
These opportunities offer insight into what content is trending in search and are in short supply on Envato Elements.
From dog videos to TikTok templates, we’ve noticed a number of trending searches on Elements where you could help us meet the current demand.
TikTok is not just a platform for sharing catchy dance routines, it’s now a huge part of companies’ marketing strategies. As the platform grows, so does the demand for TikTok templates.
“TikTok is used by 30.25% of the world’s internet users – that’s over 1 billion active monthly users globally. On average, users spend 90 minutes a day on the app. Having a presence on TikTok as part of your marketing strategy is becoming as important as coming up in Google Search results,” says Hannah Copeland, Senior Social Media Specialist at Envato.
This explains why TikTok templates are dominating searches on Elements right now. For customers looking to crack the popular platform, this eye-catching video template by Typo-land is simple yet effective and allows customers to show off their TikTok channel by adding simple text-based calls to actions, like ‘follow me!’.
TikTok is all about experimentation and customers are looking to make their content stand out from the ever-growing crowd by using filters, stickers, voiceovers, sound effects, and background music.
This After Effects TikTok pack is great for helping customers to build engagement. It comes with 5 categories to encourage people to interact with the channel and uses UI animation to create an immersive and enjoyable user experience.
It is becoming increasingly competitive for brands and individuals to achieve cut-through on the app with original and innovative content. Envato Elements can help lift creator’s ideas and execution.
Hannah Copeland Senior Social Media Specialist, Envato
“It is becoming increasingly competitive for brands and individuals to achieve cut-through on the app with original and innovative content. Envato Elements can help lift creator’s ideas and execution”, says Hannah.
TikTok templates like this one by kalinichev are a great way for customers to cross-promote their channel and let people know about all the cool content they’re putting out there. While this customizable bundle is the perfect package for beginners as customers can create cool TikTok videos in a couple of clicks!
For more examples of great TikTok video templates, watch this video. If you want to learn more about TikTok and how customers are using it then check out this article by Hannah, Envato’s senior social media specialist.
With the rise of TikTok content showing no sign of slowing down, now’s the time to upload your high-quality TikTok items. Don’t forget to use the following keywords when titling, describing, or tagging your content.
- Social media
2. Dog Videos
Let’s face it dogs are a big part of our lives. People look to their dogs as a source of companionship and many people who don’t own a pup, long for one. Some may say that the connection we feel towards our furry friends is even stronger than the one we feel with other humans.
My social media algorithm has got me good— it’s full of beautiful dog videos that make me go “Awww”, and I know I’m not alone here.
“Users post about their own dogs on social media, so they enjoy seeing that content reflected back to them in their feeds. Pet-related posts trigger strong emotional responses, which can translate to engagement. There are even dog “influencers” who have amassed millions of followers like Doug the Pug or Jiff the Pomeranian. Regular ‘snackable’ content like seeing a dog do a trick is exactly the kind of positive entertainment people are looking for as they scroll,” explains Hannah Copeland, Senior Social Media Specialist at Envato
Dogs are the source of comfort that people crave, so it’s no wonder that customers are searching for dog videos on Elements.
Dogs are energetic playful animals, and we love them because of that! But that also means it’s a challenge to keep them in focus and properly framed when filming. This video of a beautiful fluffy spaniel is a great example of the type of dog videos customers are looking for on Elements.
“For a doggy clip to be successful, make sure they’re the main subject and there’s an emotional connection with the viewer. Cute, expressive footage will be more likely to stand out than a generic shot of a dog just sitting and not doing much”, says Nayeli Sanchez, Video Reviewer at Envato.
Don’t forget to upload your high-quality items using the following keywords:
- Dog training
It’s time to take a trip down memory lane as 00s-style designs are making a comeback.
The Y2K aesthetic is definitely back and has us feeling super nostalgic, as creatives, creators, and social media users alike rediscover the charm of this fun futuristic style.
We have seen the resurgence of the Y2K aesthetic in design, fashion, and branding but it all began on social media, therefore customers are looking for colorful Y2K designs like this Instagram pack, which features bold colors, retro frames, and chunky fun fonts.
The hashtag #Y2K has over 3.2 million posts on Instagram alone and creators are using Y2K – inspired fonts, textures, and graphics to bring their retro designs to life.
Bethany Garrie Social Media Manager, Envato
2000s design was also defined by its tacky textures such as plastic and metallics and this holographic chrome logo mock-up by pixelbuddha is a great example of how customers can easily integrate this look into their own designs.
Be sure to keep the following keywords in mind when tagging your items so that customers can find your work:
Remember when everyone was talking about the Metaverse? Facebook even changed its name to “Meta” in a bid to better describe its vision for the future of the virtual world.
Well, the tech hype is back, so it’s no surprise that Metaverse is one of the most commonly searched terms on Elements this month.
So, what exactly is the Metaverse?
Influencer Marketing Hub defines the metaverse as “something that is always active, exists in real-time, players have individual agency, it’s a self-contained and fully functioning universe and contains user-generated content.”
If it sounds complex and vague, that’s because the term doesn’t really refer to one specific type of technology, but rather a broad shift in how we interact with technology.
The Metaverse is set to change the future of marketing. “Consumers are shifting from users to players, and traditional forms of marketing are becoming redundant. We’ll see new forms of immersive design and smart consumer content that can not only easily insert itself into the virtual world, but encourage consumers to interact and communicate with it,” explains Jo Birleson, Senior Author & Engagement Manager at Envato.
Customers are searching for graphic templates like this one by Attype-Studio, which is fully customizable. There are endless opportunities when creating metaverse-themed content—it can even be found in stock photos like this digital avatar by IrynaKhabliuk and in stock videos like this futuristic video by stockbusters.
If you’re interested in learning more about the Metaverse, check out this article, which includes some ideas for creating items for this growing search trend.
Customers want to see more Metaverse content, so upload your high-quality items using the following keywords:
- Virtual reality
- Augmented reality
5. IT / Technology
As technology continues to evolve, we’re seeing an increase in demand for IT/ Tech content.
Our data shows that IT and technology photos have high download rates, and we currently have a low supply of items in this category, so if you have high-quality photos of people using technology —now is a good time to upload them. Also, consider photos for other tech-based searches like cybersecurity and digital transformation.
The use of technology has great value, but don’t forget that authenticity and relevance are key. “Sometimes, in order to appeal to a broader market, some Authors go for a very generic situation. This is fine, but if you want to go the extra mile, try to think of specific yet flexible situations: diverse teams using tech, portraying situations outside your typical “IT” cubicle like remote working or techs assisting in other tasks. Keep in touch with trends to come up with useful scenarios. AR, VR, AI are all the rage these days.”
Now more than ever, customers are looking for photos that genuinely reflect the world we live in. This photo by StudioVK is the perfect example of the content that customers are looking for as it includes diversity and tech trends like VR.
We want to help you to submit your best quality photos and avoid rejections, so check out our article where we’ve put together the 5 tips for creating photos Elements customers want.
Tagging your items with the following can help customers find your work.
- Digital transformation
Don’t miss out on these item opportunities! We look forward to seeing your amazing work on Elements. We’ll keep you in the loop with future creative stock item opportunities for March.