Creative Stock Content Opportunities: January 2023
Looking to get a head start with your content creation for 2023? Look no further!
We’ve rounded up the best creative stock item opportunities to help you get ahead of the curve. Take a step back in time with nostalgic Instagram packs, experiment with bold colors in your designs, and include diversity in your content.
These opportunities offer insight into what content customers are searching for, but are in short supply on Envato Elements.
So without further ado, here are your top creative stock item opportunities for January on Elements.
“The recent mixture of cyberpunk and Y2K trends have resulted in people using a lot of bright, glowing, neon colors in their videos. While that trend hasn’t quite fizzled out yet, we’re seeing a growing trend of more subdued, but still rich and bold colors being used more and more. Especially in designs for luxury or lifestyle brands or items,” says Mark Brodhuber, Envato’s Video Content Specialist.
Customers are looking to integrate bold colors into their work. Templates like this Instagram Stories Template by TMint are a great example of how customers can add a splash of color to their designs.
This colorful creative slideshow template by LikeThisMotion will help customers to add some vibrancy and positivity to their projects. At the same time, this video opener uses bold typography and color to stand out from the crowd.
To help customers integrate bright and bold colors into their work, upload your high-quality items to Elements.
For more information about the latest color trends click here.
You’ve seen us talking about the resurgence of 90s pop culture, the Y2K aesthetic, and retro designs over the past few months. These blasts from the past are sticking around this year as we see an increase in demand for these throwback trends.
Customers are looking for nostalgic content as it connects people to simpler times, so let’s take a trip down memory lane and explore the nostalgic design opportunities this month.
The Y2K aesthetic is definitely back as creatives, creators and social media users alike rediscover the charm of this fun style. Customers are looking for colorful funky Y2K designs like this Instagram pack by aiyari, which features bold colors, retro frames, and chunky fun fonts.
Plus candy colors, fluffy textures, and holographic finishes are all back. This holographic chrome logo mock-up by pixelbuddha is a great example of how customers can easily integrate this look into their own designs.
As people are looking for ways to replicate the retro look digitally, there is also a growing trend for polaroid templates on Elements. This polaroid Instagram Stories template by weapedesign is a simple way for customers to replicate this trend digitally, adding a modern twist to a polaroid frame.
With the rise of social media, especially TikTok, we’re seeing a slew of niche retro looks reappearing. Nostalgia design is back in a big way – and it isn’t going anywhere.
Mark Brodhuber, Envato’s Video Content Specialist
Customers will be looking for stock photography and videography items, as well as template and graphic packs that will allow them to add iconic 00s elements to their projects.
As we mentioned, these retro trends have been making a comeback in recent years and it doesn’t look like the styles of the past are going to fade. So if you have high-quality content that fits the bill then upload them to Elements, pronto!
While diversity is much more than a “trend”, it definitely deserves a mention. Consumers are demanding more authentic and realistic representation than ever before, and brands are responding. More brands are including diverse and authentic representations in their marketing, and they need content that is fresh and genuine.
As Envato Authors, you have the opportunity to promote diversity and inclusion in your work, so now is the time to focus on creating your own diverse content. From authentic representations of BIPOC, people with disabilities, and the LGBTQIA+ community, to body and age diversity, there is plenty to create in this space in 2023.
Customers are a diverse group of people from all over the world and they’re looking for diverse content that represents them and their communities. This cool illustration by jegtheme and graphic by askproject are great examples of how you can influence customers to include diversity in their designs.
We’ve seen growing demand for authentic and diverse imagery and content that reflects a broader range of ethnicities, body types, and abilities.
Now more than ever, businesses are looking for items that authentically reflect the world we live in. Content that their customers can relate to.
Some other great examples for encouraging customers to include diversity in their designs are this Watercolor women of color – trendy summer set by kaleriia, and this Body Diversity Illustration Set by graphicook on Envato Elements.
As more brands and graphic designers actively seek to embrace diversity and inclusivity, we’re looking forward to seeing more designs showcasing diversity front and center – and not just in the short term.
Find out more about the importance of creating diverse content here.
Creative typography is all about pushing the boundaries of traditional typography and exploring new ways to create text-based designs.
Designers have been experimenting with typography and are looking for something new to try in their graphic design work. Customers looking to get creative with typography are searching for fonts like this collage-inspired font by Ramzehhh, which comprises newspaper-style clippings and old-school typewriter text to create a chaotic effect.
This hand-drawn look font is another great example of what customers are searching for. The versatile design is perfect for logo marks, typographic quotes, and packaging.
“A lot of typography-heavy designs are leaning more towards highly stylized sans serif lettering that usually has a lot of character. We’re also seeing a growing movement around the use of distortion and morphing of the characters within words. Where a word may stretch, skew, or reposition different elements during the animation,” says Mark Brodhuber, Envato’s Video Content Specialist.
To learn more about what’s trending in typography, check out our most popular fonts on Elements.
There are also several global events coming up in the next few months that drive huge customer demand. Chinese New Year, Valentine’s Day, and International Women’s Day are just some of them. If you have high-quality items in these categories then now is the time to upload them.
Happy creating! We look forward to seeing your amazing work on Elements. We’ll keep you in the loop with future creative stock item opportunities.