In joining the DMLA, we’re working towards creating a fair and transparent ecosystem that benefits both content creators and buyers.
Envato has recently joined the Digital Media Licensing Association (DMLA), a global organization dedicated to promoting and safeguarding the rights of creators and those representing their work.
The DMLA is a non-profit trade association who have been around for over 70 years. The DMLA was established in 1951 by a group of New York stock photo agencies concerned about the protection of their original transparencies.
Now, over 70 years later, it boasts dozens of members from organizations all over the world.
While the media landscape has changed significantly in the span of the DMLA’s life, its core mission has remained the same: protect the rights of creators and their representatives in the media licensing community.
One way the DMLA achieves this is by using their legal committee to lobby on behalf of the industry for strong intellectual property (IP) and copyright legislation. It also serves as a platform for industry leaders to connect and collaborate on issues facing the community.
As a member of the DMLA, Envato will collaborate with other DMLA members to address industry challenges, establish best practices, and develop standards for both licensors and licensees. The company’s involvement in the association will help shape a fair and transparent framework that benefits content contributors, customer creatives, and the industry as a whole.
‘We are very excited to join the DMLA, as we continue to support the creative community,” says Envato Chief Strategy Officer, Alyssa Buchardt.
As a global scaling business, we’re looking forward to collaborating with members of the DMLA community, together leading the evolution of creativity in our industry
Alyssa Buchardt Chief Strategy Officer, Envato
By joining the DMLA, Envato aims to reinforce its dedication to doing the right thing by the contributor community and safeguarding their contributions, while also providing customers with the diverse range of content they need to succeed in their creative endeavors.
This announcement comes just after Envato announced its partnership with BRIA AI, an industry leader in creating and promoting the responsible use of Generative AI.
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