Customer Search Insights for October/November 2021
We want to help you create items that our customers are looking for based on search data from on our website, as well as upcoming global events.
Below is a list of key events in October and November to help you optimize the items you upload in the coming weeks.
Breast Cancer Awareness Month – October
Breast cancer is the most common cancer in women worldwide, representing approximately 25% of all cancers diagnosed in women, as well as 1% of all cancers diagnosed in men. With October being World Breast Cancer Awareness Month, “breast cancer” appears in our top 50 searches in both September and October. Our customers look for photography, graphics, graphic templates and more to help raise awareness and support their fundraising campaigns.
World Teachers Day – 5th October
If there is ever a good reminder to acknowledge the wonderful work that teachers across the world do, it’s World Teachers Day! “Teacher” and associated search terms appear in our top 100 searches year-round, reaching the top 25 in October. Customers are looking for increasingly diverse representations of teachers and educational settings, so keep this in mind when planning your uploads in the coming months.
Halloween – 31st October
Once a strictly Northern American Holiday, Halloween has taken off across the world in recent years. It’s worldwide popularity is reflected in our search data, with Halloween reaching our top 5 trending searches in October. From flyers, to illustrations and photography, customers can’t get enough of our Halloween content! Make sure you upload your items ahead of time, to ensure it’s ready for this popular holiday.
Diwali – 4th to 8th November
Diwali celebrations commence on the 4th of November in communities around the world. The festival of lights is celebrated by Hindus, Jains, Sikhs and some Buddhists by illuminating homes, enjoying family feasts and performing worship ceremonies. Diwali regularly appears in our top 50 searches across many item types in the lead-up to the festival.
Thanksgiving (US) – 25th November
This beloved American holiday gives families and friends alike the opportunity to get together, eat well and give thanks to the blessings in their life. Images of turkey, pumpkin pie and families sitting down to eat dominate in November, with the search term “Thanksgiving” reaching our top 3 trending searches in November.
Black Friday Sales – 26th November
While Black Friday sales were initially popular in the US, it is now one of the biggest retail sales periods around the world. Shoppers flock to their favorite malls and stores to grab a bargain on clothing, electronics and more. Online, most major retailers have heavily promoted discounts and specials, often crashing websites and blowing out delivery times. To get involved in the Black Friday madness, make sure you’ve uploaded your content well before November.